Al-Ula Sports Club signs a sponsorship agreement with Oya as a premium partner for padel

Al-Ula Sports Club has signed a sponsorship agreement with Oya, designating Oya as a premium partner for padel, as part of the club’s drive to develop the sport and provide a comprehensive environment that enhances players’ readiness and supports their wellbeing throughout the sporting season.

The agreement includes the display of the Oya logo on the padel teams’ shirts, alongside joint digital campaigns across the club’s and the sponsor’s digital platforms, as well as opportunities for joint activation within activities and events related to padel.

Engineer Tarek Khalifa, Deputy Chief Executive Officer and Head of the Commercial, Marketing and Communications Division at Al-Ula Sports Club, said, that this sponsorship represents a step in the club’s strategic path to enhance the diversity of its commercial sponsorship portfolio, serving both the sporting and corporate sectors within the club’s structure, and contributing to the achievement of sustainable commercial and marketing returns for both parties through the full activation of the sponsorship in all its aspects.

For his part, Danny Ross, Founder and Chief Executive Officer of Blue Borders Group, which owns several brands in the hospitality and operations sector, expressed his pride in this partnership, emphasising that Oya believes outstanding performance begins with balance, and, through this partnership, aims to support the players’ physical and mental wellbeing and provide a holistic experience that inspires them both on and off the pitch.