Al-Ula Sports Club signs a sponsorship agreement with Bohu Resort as a premium partner for tennis

Al-Ula Sports Club has signed a sponsorship agreement with Bohu Resort, designating the resort as a premium partner for tennis. This forms part of the club’s strategy to develop the sport and provide a comprehensive environment that enhances players’ readiness and supports their wellbeing throughout the sporting season.

The agreement includes the display of the Bohu Resort logo on the tennis teams’ shirts, alongside the implementation of joint digital campaigns across both parties’ media platforms, as well as opportunities for joint engagement within tennis-related activities and events.

In this context, Mr Tariq Khalifa, Deputy Chief Executive Officer and Head of Commercial, Marketing and Communications at Al-Ula Sports Club, said, that this sponsorship represents a step in the club’s strategic plan to diversify its commercial sponsorship portfolio, serving both the sporting and corporate sectors within the club’s organisation, and contributing to the achievement of sustainable commercial and marketing returns for both parties through the full implementation of the sponsorship in all its aspects.

For his part, Sami Hafzi, Founder and Chief Executive Officer of Boho Resort, expressed his pride in this partnership, emphasising the resort’s commitment to providing a comfortable and sophisticated environment that supports the performance of tennis players and enhances their well-being, in line with Boho Resort’s values and vision of supporting sport and healthy lifestyles.