Al-Ula Club signs sponsorship agreement with ‘Sweeter’ platform

Al-Ula Club has signed a sponsorship agreement with the Sweeter platform as its innovative technology partner, The agreement was signed in Al-Ula Governorate, with Al-Ula Club represented by Mr Tariq Khalifa, Deputy Chief Executive Officer and Head of Commercial, Marketing and Communications, whilst Sweater was represented by Mr Ibrahim bin Ghuwizi bin Rabi’an, Founder and Chief Executive Officer. Under the agreement, Sweater joins the club as its innovative technology partner; the scope of the collaboration includes the development of technological initiatives, as well as the display of the Sweater logo on the club’s kits. Commenting on this sponsorship, Mr Tariq Khalifa emphasised that Al-Ula Club always seeks to develop distinctive commercial partnerships that foster a genuine connection, benefiting all parties involved. He noted that the signing of the sponsorship agreement with Sweater aims to create mutual value for both parties. For his part, Mr Ibrahim bin Ghuwizi bin Rabi’an explained, in his comments on this sponsorship, that the collaboration with Al-Ula Club reflects a shared vision based on enhancing the sporting experience through technological solutions, emphasising that Sweater continually seeks to expand its role as a digital partner supporting vital sectors in the Kingdom.