Al-Ula Club strengthens its support for women’s sport through a new partnership with ‘Nawa Foods’

AlUla Sports Club has signed a new partnership with ‘Nawa Foods’, the leading Saudi brand in the health food sector, to become a partner sponsor of the women’s padel team. The signing ceremony took place on Monday 1 December 2025 at Nawa Foods’ headquarters in Jeddah

The partnership includes featuring the Nawa Foods logo on the women’s padel team’s shirts, as well as the launch of a joint campaign offering an innovative drink bearing the shared brand identity, the “AlUla SC Smoothie”, at the Nawa Foods store in Jeddah

This initiative aims to promote a healthy lifestyle amongst the public, create an ongoing experience linking the two brands, and open up joint revenue opportunities, whilst supporting the values of health and community wellbeing and paving the way for sustainable commercial opportunities

Engineer Tariq Khalifa, Vice-President and Chief Executive Officer of Marketing, Communications and Commercial Affairs at AlUla Sports Club, explained:

“We are delighted to welcome Nawa Foods to our family of partners. This partnership reflects our ongoing commitment to supporting women’s sport and providing an environment that promotes a healthy lifestyle for the community. We also look forward to working with Nawa Foods on joint initiatives that deliver value to fans and female athletes alike.”

For his part, Al-Hassan Jamjoum, Founder and Chief Executive Officer of Nawa Foods, said:

“We are proud of our partnership with Al-Ula Sports Club, particularly in the field of women’s sport, where we are witnessing remarkable progress.”